April 2021 has been a busy month for Accumulate with some exciting new and continuing projects and good news for Accumulate!
Return to The Barbican
We were delighted to be able to return to the learning space at the Barbican Centre early in April to resume our face to face workshops after such a long time. We are equally delighted to have teamed up with the global creative design advertising association D&AD who provided one of their student briefs to design a promotional campaign for lego bricks for this series of workshops.
We were very grateful to have a great haul of lego donated to us to use for this project through the generosity of the team at the Barbican and D&AD. The local community in Crouch End were also a huge help donating bricks after a Facebook shout out! The group were so excited to see this mountain of lego and to take part in an Accumulate project that is completely new and different.
Our aim on this project is the reverse the hierarchy, bringing top-level creative expertise, teaching and knowledge to people who wouldn’t normally be able to access it. Industry experts Giulio Mazzarini and Natalie Prout from Jones Knowles Ritchie joined us to talk the group through how strategy and creativity work in an advertising environment. We are also very excited to welcome industry speakers from leading creative agencies including Saboteur, GEM, Bullet Proof and We Are Social to join us on this project in the coming weeks to share their expertise and industry insights with Accumulate participants. This will be an amazing opportunity for our participants to gain access to this level of knowledge and also be able to showcase their talent and potential.
At the end of this project in June, there will be an exhibition of the participants work along with three scholarships awarded to selected participants to attend Ravensbourne University! Watch this space!
Donation from Grand Matter
Illustration agency Grand Matter organised a fundraising drive for Accumulate with their super-talented illustrators designing a beautiful collection of blankets which were then sold to raise money for Accumulate. We are so thankful and humbled by this support. Even more so in that it has meant that we can now purchase tablets for the group working on the D&AD project we are currently running, so all our learners can digitise their own creative work. Huge thanks to all the team at Grand Matter.
Accumulate Art Kit workshops continue
Our Accumulate Art Kits project is still going strong. We ran an excellent ‘Train the Trainer’ session this month with the team from London architecture firm AHMM who put together and led a model making activity with a group of support workers from homeless hostels across the country.
This session was so well received by the group and they are now ready to run their own sessions with clients from the hostels they work in using the kits that we provide. We are so pleased to have AHMM join us, giving their time, expertise and support.
Accumulate in Positive News
We were very excited to see the graphic novel that we published last year, Book of Homelessness, featured in an article by Positive News! You can read the full article HERE. We had such a great response to the feature with a great surge of support. The money we have raised from the sales of our book has meant that we have been able to fund a scholarship for an Accumulate participant to attend Ravensbourne University to study on the Access to HE course in Design & Digital Media. As our founder, Marice Cumber told Positive News ‘This is a very special thing. It means that the creativity of a group of people affected by homelessness will support someone else who is homeless to change their lives through creative education.’
Click HERE to read more about Book of Homelessness and purchase your own copy
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