On Thursday evening, the wonderful James Bridgman, who is a fellow co-director of The Crouch End Festival, came and met with Accumul8 attendees at the YMCA to help work out the branding and identity for the project. It was really interesting to discuss the “personality” of Accumul8, the message we wanted to convey and how we wanted to communicate that visually with our audience.
So, after an evening of looking and comparing various looks for the Accumul8 brand, we can now tick off the typeface, colours, text and image for our labels and, eventual, website. Accumul8 even has a strapline now – “Preserves With A Purpose”, which is pretty neat I think! More work to do, but we are definitely on our way!
Friday was cook, cook, cook with 24 jars of apple. pear and lemon chutney being made. One of which was given to Lynne Featherstone, the local MP, who asked to meet with me to find out more about Accumul8 and how it is helping the YMCA residents gain skills, confidence and routes back into employment. As she said, “It’s a win, win, win project”. Indeed it is, thankyou to the ever supportive David Winskill who made this meeting happen. And most importantly, I found out that our local MP’s office is above The Three Compasses pub on Hornsey High Street – pints and politics for all?
And another great big thank you must go to Transition Crouch End and Urban Harvest who organised a really inspiring celebration of all things Apple at their Apple Day – whoever thought I’d be so interested and obsessed with the number of things that you can do with apples… I came away from The Apple Day with a bounty of cooking apples and the opportunity to sell Accumul8’s chutneys and jams at their Green Christmas Fair on Saturday 30th November at Hornsey Vale Community Centre, Mayfield Road (as well as witnessing people attempting to peel the longest apple peel). Bumper bonus!